Privacy Policy

Data protection

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for a contract to be concluded. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.

“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal information. 

Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider through your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. Processing is based on Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the trouble-free operation of our website and in improving our offer.  

Customer account and orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the lawfulness of the processing carried out based on your consent until you revoke it. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders
When placing an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to make this available means that no contract can be concluded. Processing is based on Art. 6 Para. 1 lit. b GDPR and is required for the performance of a contract with you. 

Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

ERP      

Use of an external ERP system
We use an ERP system for order processing in the context of order processing. For this purpose, your personal data collected during the order will be sent to
ViA-Online GmbH, Kimplerstrasse 296, 47807 Krefeld
transmitted.

Payment service provider      

Using PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of the Klarna checkout
The checkout solution is provided by Klarna AB (Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with an ideal online experience tailored to your needs. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all of the Funktions of this website to their full extent. 
A detailed list of cookies and an explanation of their respective purpose can be found here https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf

Cookies 
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be saved on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again. 
We use these cookies for the purpose of making our website more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some Funktions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
Processing is based on Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the optimal 1TP5 functionality of the website as well as a user-friendly and effective design of our offer.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all of the Funktions of this website to their full extent.
Under the following links you can find out how you can manage (and also deactivate) cookies in the most important browsers:
 

Storage period and cookies used:

If you allow us to use cookies through your browser settings or consent, the following cookies can be used on our websites:

Cookie name Funktion expiration

_ga, _gat, _gid Google Tag Manager, statistics 2 years 
borlabs-cookie Berghoch website 1 year 
__tawkuuid. tawk.to customer service chat 1.5 years

 

www.youtube-nocookie.com does not use cookies
 
 

Analysis advertising communication      

The data processing described below in this section, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent until the revocation.

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
Data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This will shorten your IP address from Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install [https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, inquiries will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

Use of Google Ads conversion tracking
We use the "Google Ads" online advertising program on our website and, in this context, conversion tracking (visit campaign evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a cookie for the conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were forwarded to this page. Every Google Ads customer receives a different cookie. This means that there is no possibility that cookies can be tracked via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the United States. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and thus committed to comply with the European data protection guidelines.
You can deactivate personalized advertising for you in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ call and implement the further information on the opt-out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Use of the live chat system tawk.to
We use the live chat system of tawk.to inc. On our website. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, “tawk.to”).
Data processing serves the purpose of communication between you and us as the provider. Anonymous data is processed for the operation of the system and for web analysis. User profiles can be created from this data under a pseudonym, whereby cookies can be used. Cookies enable recognition of the Internet browser.
The data collected will not be used to personally identify the visitor to this website without the separate consent of the person concerned.
Your data may be transferred to the United States. Tawk.to has submitted to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all of the Funktions of this website to their full extent.

Plug-ins

Use of YouTube
We use the Funktion on our website to embed YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is one with Google LLC (1600 Amphitheater Parkway, Mountain View, CA) 94043, USA; “Google”) affiliate.
The Funktion shows videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video will information about it be transmitted to YouTube and stored there. Your data may be transferred to the United States. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and thus committed to comply with the European data protection guidelines.
You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information (https://www.youtube.com/t/privacy).
 

Data subject rights and storage period

Duration of storage
After completion of the contract, the data will be stored for the duration of the warranty period, then taking legal, in particular tax and commercial, retention periods into account and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR on: Right to information, correction, deletion, restriction of processing, data portability.
In addition, you have the right to object to processing based on Article 6 (1) (f) GDPR and processing for the purpose of direct advertising, in accordance with Article 21 (1) GDPR.

Contact us on request. The contact details can be found in our imprint.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
The personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we stop processing the data concerned for the purpose of direct advertising.

last update: 19.11.2018